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Big news for cruisers who love to explore! The Royal Caribbean Group—the parent company behind your favorite cruise lines—is about to make your loyalty points more valuable and flexible than ever before.
We are thrilled to announce the next evolution in cruise loyalty: Points Choice, a game-changing new policy launching in early 2026 that fundamentally changes how you earn and use loyalty points across our family of brands.
What is Points Choice? Your Loyalty, Your Choice of Brand.
For years, your hard-earned loyalty points were siloed: points earned on a Royal Caribbean International cruise stayed with the Crown & Anchor Society, and points earned on Celebrity Cruises stayed with Captain’s Club.
That is about to change!
Points Choice is an expanded loyalty program that allows guests to apply loyalty points to the Royal Caribbean Group brand they prefer, regardless of which brand they are sailing with.
In short: you can now earn points on one brand and use them to gain status, perks, and rewards on another!
A Seamless Path to Elite Status
Points Choice is built on the success of the status match program introduced in 2024, but it goes much further. It is designed to reward your commitment to the entire Royal Caribbean Group ecosystem, offering unprecedented flexibility for multi-brand cruisers.
The following brands will be participating in the Points Choice program:
- Royal Caribbean International (Crown & Anchor Society)
- Celebrity Cruises (Captain’s Club)
- Silversea (Venetian Society)
Imagine: If you are cruising on Celebrity for a luxurious escape but want to achieve Diamond status faster on Royal Caribbean for a family vacation, your Celebrity sailings will now help you reach that goal!
This new policy means your loyalty works harder for you, allowing you to:
- Accelerate Status: Achieve higher loyalty tiers across our three premier brands more quickly.
- Sail Your Way: Choose the brand that best suits your vacation style for any given trip without sacrificing loyalty progression on your favorite line.
- Maximize Value: Deepen the engagement and value of your loyalty status across the entire portfolio.
Building a “One Platform” Loyalty Experience
Royal Caribbean Group CEO Jason Liberty noted that this change is driven by both guest demand and a desire to build deeper loyalty across the portfolio. This initiative further strengthens the overall value of cruising with the Group, reinforcing our commitment to putting the guest at the center of our orbit.
It creates a virtuous cycle: by making it easier to earn status, we hope to encourage you to explore all the unique destinations and experiences our three amazing brands have to offer.
Get Ready for Early 2026!
While the full details on point conversion rates and the exact mechanics of applying your points are still being finalized, the announcement of Points Choice marks a monumental shift in cruise loyalty.
Stay tuned to our blog and social media channels for more information as we approach the early 2026 launch date. In the meantime, keep cruising, keep earning, and start thinking about which Royal Caribbean Group brand you’ll be using your new flexibility on first!